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Organising Committee

Prof Emilio Ferrara, Professor, Computer Science and Communication, University of Southern California (USC)

Andy Parsons, Senior Director, Content Authenticity Initiative (CAI), Adobe

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• Norman Ng, Head, Trust & Safety Global Engagement APAC, Google

• Lee Wan Sie, Cluster Director, AI Governance and Safety, Infocomm Media Development Authority (IMDA)

• Willy Tan, Lead AI Strategy & Solutions, News, Mediacorp

• Beatrice Yeo, APAC Policy Lead, Trust & Safety, TikTok

• Santiago Lyon, Head of Advocacy and Education, Content Authenticity Initiative (CAI), Adobe(Moderator)

Santiago Lyon, Head of Advocacy and Education, Content Authenticity Initiative (CAI), Adobe

Therese Quieta, Head of Systems Engineering Pillar, Centre for Advanced Technologies in Online Safety (CATOS)

Featuring:

• Content Authenticity by Content Authenticity Initiative (CAI), Adobe

• Google

• Numbers Protocol

• CODIT

• PROVO C2PA Signer & Verifier by Centre for Advanced Technologies in Online Safety (CATOS)

• SLEUTH Deepfake Detector & Automatic Fact-Checker by Centre for Advanced Technologies in Online Safety (CATOS)

• CRYSTAL Suite of Technologies by Centre for Advanced Technologies in Online Safety (CATOS

Content Provenance implementation in the news media

Bruce MacCormack, Chair, Media Provenance Committee, International Press Telecommunications Council (IPTC)

C2PA within the world of Standards 

Leonard Rosenthol, Chair, C2PA Technical Working Group and Senior Principal Scientist, Adobe Systems

Provenance for Content Licensing

Prof John Collomosse, Professor of AI, University of Surrey

Designing for Trust: Content Credential in the Singapore Context

Cheryl Lim, Lead UXUI Designer, Centre for Advanced Technologies in Online Safety (CATOS)

C2PA with Decentralised Provenance

Bofu Chen, Founder and CTO, Numbers Protocol

The Role of Hardware in Content Authenticity

Adam Polak, Co-chair, C2PA Conformance Task Force & Senior Staff Engineer, Qualcomm Inc

Move to breakout sessions

A series of working sessions hosted by experts addressing various aspects of the provenance landscape.

This breakout explores how newsrooms in Asia-Pacific can adopt content authenticity tools amid multilingual workflows, diverse audience trust dynamics, and fast-moving misinformation environments. Discussion will surface newsroom-specific challenges, priority use cases, and readiness for pilot implementations.

Session Lead:

Bruce MacCormack, Chair, Media Provenance Committee, International Press Telecommunications Council (IPTC)

Who should attend:

For news organisations, media technology providers, CAI / C2PA technical representatives, platform integrity or news partnerships teams

This breakout explores how cultural norms, language diversity, and user experience design influence the understanding and adoption of content authenticity technologies in the Asia-Pacific region. Discussions will examine how provenance signals can be communicated meaningfully to the public and creators, and how tools can be designed to support comprehension, trust, and responsible use across diverse social and cultural contexts. 

Session Lead:

Cheryl Lim, Lead UXUI Designer, Centre for Advanced Technologies in Online Safety (CATOS)

Who should attend: 

For academic researchers (HCI, media studies, linguistics), UX and product teams, creator-education and digital literacy groups, platform policy, integrity, and trust & safety teams

This breakout explores how policy signals, emerging AI governance approaches, and ecosystem coordination can support early understanding and future adoption of content authenticity technologies. Discussions will focus on how policymakers, platforms, and public-interest stakeholders are assessing risks, public perception, and technology maturity, and what early signals such as guidance, pilots, and education may help inform responsible and scalable adoption over time. 

Session Leads:

• Ji Eun Chung, CEO, CODIT

• Jennifer Mulveny, Director of Government Relations, Adobe Asia Pacific

Who should attend: 

For AI governance and policy teams, Platform policy, integrity, and trust & safety teams, media literacy and civil society organisations, technology and standards stakeholders

This breakout focuses on identifying priority APAC-relevant use cases for content authenticity and discussing what early-stage pilots could look like in practice. Participants will explore feasibility considerations, partnership models, and learning objectives across sectors such as news media, public sector communications, education, and creative industries. The discussion will also consider technical approaches across the content lifecycle — including trusted capture technologies from camera manufacturers, provenance standards, watermarking, and other authenticity signals — and how these can be integrated into existing workflows to support practical deployment.

Session Lead:

Prof Ian Mcloughlin, Professor, Infocomm Technology, Singapore Institute of Technology (SIT)

Who should attend: 

For tool and technology providers, Media organisations, Government or public agencies, Creative industries, advertising industries, Civil society / Non-Governmental Organisation (NGO)

This breakout session focuses on practical steps for organisations looking to adopt the C2PA standard and Durable Content Credentials. It will cover how to identify suitable use cases, understand the open standard, and begin integrating provenance into existing workflows. Speakers will introduce available Software Development Kits (SDKs), implementation tools, and developer resources, and share insights on common integration approaches. The session will also outline the C2PA Conformance Programme, including what is required to bring a product into compliance and participate in the broader ecosystem.

Session Leads:

• Andy Parsons, Senior Director, Content Authenticity Initiative (CAI), Adobe

• Leonard Rosenthol, Chair, C2PA Technical Working Group and Senior Principal Scientist, Adobe Systems

• Adam Polak, Co-chair, C2PA Conformance Task Force & Senior Staff Engineer, Qualcomm Inc

Who should attend: 

For technology developers,system integrators, media organisations, platform providers, and organisations exploring adoption of content provenance standards

Move to second round of breakout sessions

This round is a repeat of Breakout Session - Round 1. Please proceed to your selected breakout room.

Hany Farid, Professor, University of California, Berkeley

Dr Yang Yinping, Director, Centre for Advanced Technologies in Online Safety (CATOS)

Andy Parsons, Senior Director, Content Authenticity Initiative (CAI), Adobe

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